357 magnum revolver and took two employees hostages. On January 30, 1989, a 22-year-old man named Kenneth Lamar Noid walked into a Domino’s Pizza in Atlanta, Georgia, with a. Even compared to the worst corporate mascots, the Noid was a unique grotesquerie.īut as an informative post by Zachary Crockett over at Priceonomics explains, what eventually killed off the Noid had nothing to do with the public coming to its senses, but rather what may have been “the worst mascot PR in history” at the height of his popularity. The Noid’s bizarre popularity was probably helped by the fact that Domino’s Pizza chose Will Vinton Studios–creators of the California Raisins–to bring the Noid to life through Claymation.

The Noid was a strange character to capture the cultural zeitgeist, but in the 1980s, he was popular enough to earn not just one, but two separate video games, as well as dominate a line of toys and merchandise. Only Domino’s Pizza, the ad campaign claimed, delivered pizzas that were “Noid-proof.” Avoid the Noid by ordering from Domino’s and get your pizza in 30 minutes or less.

A gibbering, pot-bellied, buck-toothed pervert squeezed into a skintight rabbit costume, the Noid was a Hamburglar-like character wholly devoted to delaying pizza deliveries. Even compared to the worst corporate mascots, the Noid was a unique grotesquerie.

Dominos mascot